Before you consider buying "onestopshop.com" ask yourself these questions.

1. Can this domain produce results?
   The value of this domain is driven by its ability to deliver traffic and revenue to the business.

2.      Does the name have the potential to deliver revenue to the business?
   Sales in the real world are the wheels of the industry and the Internet is no exception. In fact, analyst predict e-commerce SALES will reach an estimated $80 BILLION to $255 BILLION in sales by the year 2000. That's BILLIONS not millions. A White House study forecasts a $300 billion market by 2002. As these numbers demonstrate, the Internet is dramatically changing how Americans shop and the way merchants sell goods and services.

3.       From a marketing point of view, does the name deliver credibility?
   A great domain name like “onestopshop.com” conveys a credibility message that says: "The company can be trusted  because they have been  in business for a long time" and  "They must know what you are doing. "

4.       Is the name a well-known phrase?
   Names that are simple and  well known phrases are extremely valuable because they can be easily remembered. The name onestopshop.com delivers the message that this is a "one stop shop" for EVERYTHING! It not  industry specific which creates a bigger value. (You may hear on the radio or television many times the words" this is your one stop shop for all your  "blank" needs. )

5.      Is the domain name a variant or is it "on target"?
   Names that are variants or related to the most used versions of the name in the real world or on the Internet are also less valuable.
   For Example:  (ing), (er), (ers) at the end of a domain are variants.

6.      Does the domain stand out in between all of the crowds?
   Recognition among the vast number of businesses on the Internet is of utmost importance. A great domain like onestopshop.com virtually "cuts out all of the fat".

7.      Are you in the best "neighborhood" possible?
   Many people like to buy in exclusive and upscale neighborhoods, this drives up the cost. The same scenario applies to the Internet regarding the ".com" neighborhood.

8.       By comparison what is the availability of other domains that encompasses so much in the shopping industry?
   Sure there are other names out there, but are they as descriptive as onestopshop.com? If a customer is looking for one place to do all of his shopping where do they go? “Onestopshop.com” is the answer.  

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info@domainshowroom.com

 

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